Unlocking Conservative Media: A Strategic Guide for Policy Influence
In Washington D.C.’s evolving media landscape, organizations seeking to influence federal policymakers are discovering a powerful yet underutilized channel: conservative media outlets. A new comprehensive guide from Signal Group reveals how government relations and communications professionals can strategically leverage these platforms to amplify policy messages and reach key decision-makers.
The Art of Strategic Silence
Sometimes the smartest move in the communications playbook is to sit still and shut up. That’s not avoidance. That’s strategy. In a landscape where everyone’s racing to react, repost, and shove their statement into the discourse, silence can be the thing that actually gets noticed. Not performative silence. Not duck-and-cover silence. Real, intentional, I-know-what-we’re-doing silence. […]
Connect the “Why” to the “What”: The Secret to Public Affairs That Resonates
With increasing political scrutiny, rapid media cycles, and public skepticism, organizations can no longer afford to sit on the sidelines of the policy conversation. By strategically executing public affairs, companies can shape narratives, shift public perception, and lay the foundation for meaningful policy outcomes.
Signal Group Provides a Window Into Right-Wing News, Influence Through Detailed Media Map
Julian Graham, who led the research on this project, is hosting a webinar on December 19 to discuss the findings and outline how they can help guide messaging and strategy Washington, D.C., December 11, 2024 – Signal Group, a leading integrated public affairs firm in Washington, D.C., has created a comprehensive analysis of the conservative media landscape in […]
2025 Combined Congressional Calendar
We’re delighted to share the Signal edition of the 2025 Congressional Calendar! This calendar is an essential tool for teams in government affairs, policy advocacy, public relations, and beyond. Use it to track legislative milestones, schedule key events, and align your strategies with Congressional timelines. Download your combined House and Senate calendar for 2025 here.
Best Practices in Running an Integrated Communications Campaign
Senior Associate of Communications Ari Neugeboren shares best practices in running an integrated communications campaign with thought leadership and earned media.
8 Communications and Marketing Trends to Watch in 2023
Vice President of Communications Scott Lusk shares eight communications and marketing trends to expect in 2023
7 Elements of Successful Internal Communications Programs
Vice President of Communications, Scott Lusk shares seven keys to building successful internal communications programs.
Outdoor recreation is the climate solution right under our noses
Vice President of Advocacy, Madeline Wade discusses scaling climate wins and what we can learn from the outdoor recreation community on climate advocacy.
4 Ways to Protect Your Brand Before a Crisis Hits
Vice President of Communications Scott Lusk discusses proactive strategies to take before a crisis occurs and shares four tips to build trust and goodwill with key audiences.
AIDSVu: Driving the Conversation on HIV in America
Learn how Signal Group developed and implemented a communications campaign to build AIDSVu’s standing as a leading HIV educational resource and tool.
5 Strategies to Enhance B2B Thought Leadership Programs
Vice President of Communications Scott Lusk shares tips for producing B2B thought leadership content that stands out to decision-makers.