Signal Outdoors

To learn more about Signal Outdoors, download our information guide here or read more below.

Signal Outdoors partners with clients who won’t settle for the status quo but instead seek bold and aggressive outcomes. We help push what’s possible through constantly evolving and innovative tools and tactics. We have been rewriting the playbook because outdoor policy needs sophisticated and impactful solutions that are driven by expertise and creative strategy. Our team combines a lifelong commitment to the outdoors with deep subject matter expertise to provide our clients with unparalleled service and results. We are passionate about the outdoors and our clients’ success, which means no one hustles harder for their clients than Signal Outdoors.

What We Do:

Signal Outdoors specializes in government relations, communications, coalition building, equity & inclusion, digital strategy, and strategic advisory services – across public lands, conservation, recreation, sustainability, and climate change. At Signal Outdoors, we partner with clients looking to advance policies for future generations and to provide everyone with opportunities to discover the outdoors.

With a bipartisan team that has decades of senior-level experience in conservation and outdoor recreation, Signal Outdoors represents the most trusted companies, coalitions, causes, and nonprofits that are focused on expanding access, economic impact, and equity in the outdoors.

Contact us to learn more by emailing

To learn more about Signal’s Outdoors practice download our information guide here.

Signal Outdoors Latest Insights:

The Unbalanced Access to Nature: Retailoring the Subject of Diversity and Inclusion in the Outdoors
Art and Science: The Digital Opportunity for Public Lands Advocacy
Signal Group Launches Signal Outdoors Practice Group
As America Rediscovers the Outdoors, Congress Looks to Connect More Veterans to Outdoor Recreation
With GAOA Signed Into Law, What’s Next for Outdoor Policy? 5 Top Outdoor Policy Initiatives to Watch
This Historic Passage of the Great American Outdoors Act: Five Reasons it Matters
The Best Place to Find Bipartisanship in DC: The Outdoors

Our Team:

Charles CooperCharles CooperManaging Director

Charles Cooper is the Managing Director of the Signal Advocacy Group and a Co-Chair of Signal Outdoors. Charles leads a diverse group of outdoor clients, including small non-profits, industry leaders, and trade associations. He has been widely recognized for his strategic work in helping to pass major public lands, outdoor recreation, and active transportation legislation. He also serves on the board of multiple outdoor organizations and is a regular speaker and informal advisor to outdoor and conservation non-profits throughout the outdoor community. Prior to joining Signal, Charles worked on Capitol Hill for over a decade in senior leadership positions, including as Chief of Staff to House Republican Policy Committee and Chief of Staff to the Chairman of the House Republican Conference. Charles grew up in southwest Florida and has spent much of his life exploring Everglades National Park, the Catskill Mountains, and anywhere out West. On all his outdoor adventures, he is joined by his wife, two daughters, and dog.



Blake AndroffBlake AndroffManaging Director

Blake Androff is a Managing Director at Signal and Co-Chair of Signal Outdoors. Blake helps outdoor recreation and conservation clients at the intersection of press, policy and politics as they navigate Washington, D.C.’s unforgiving media climate and ever-changing political landscape. Blake brings together institutional knowledge of the Capitol; superb relationships with reporters, Members and Hill staff; an extensive network of conservation advocates; and smart and strategic positioning to deliver exceptional results for clients. Prior to joining Signal, Blake provided strategic communications guidance for Speaker of the House Nancy Pelosi, Secretaries of the Interior Sally Jewell & Ken Salazar during the Obama Administration, the House Natural Resources Committee and the House Transportation & Infrastructure Committee. Blake has visited public lands and parks in all 50 states and enjoys outdoor adventures everywhere he travels.


Madeline WadeExecutive Vice President

As an Executive Vice President at Signal and Co-Chair of Signal Outdoors, Madeline works with corporations, nonprofits and trade associations to advocate for issues around sustainability and climate change. She has helped companies and organizations develop and implement sustainability frameworks and strategize how to message these commitments across industry and government stakeholders. She has worked on WIFIA projects, helped clients advocate for green infrastructure projects, and created risk mitigation strategies based on water availability in clients’ footprints. Prior to working at Signal, Madeline worked on Capitol Hill for Congressman Greg Walden (R-OR). Madeline earned her master’s degree from Duke University in Public Policy and her bachelor’s degree from Wake Forest University.​

She is an avid outdoorist and is always looking for the next opportunity to spend time on the water.​


Rob BoleRob BoleManaging Director

Robert Bole is a Managing Director and leads the Digital Practice Group. Rob provides leadership across Signal on digital strategy, campaigns, audience development, product development, analytics and data analysis (including data-driven decision-making.) Rob has worked in journalism, media and marketing for many years and has held senior leadership roles at The New York Times, The Atlantic, and CityLab. He has also undertaken public service through executive roles in overseeing global strategy for the U.S. Agency for Global Media, as well as leadership roles in city government. Rob is an avid user of public lands, and has consulted with staff on digital and communication strategy at The National Forest Foundation, Sustainable Northwest, Anacostia Watershed Society and the Potomac Conservancy. One of his best trips was ten days in Glacier backpacking to high alpine lakes to fly fish for trout and grayling.




Mae StevensMae StevensExecutive Vice President

Mae provides strategic environmental and infrastructure policy expertise to a diverse range of corporate, municipal, and nonprofit entities. Most recently, she served as Environmental Policy Advisor to Sen. Ben Cardin (D-MD). During her seven year tenure on Capitol Hill, Mae was responsible for the Senate Democrats’ response to the Flint water crisis, and focused most of her time on the intersection of water, equity and affordability, and generally how to make cities and towns even better for the people who live and work there. She also spent nine years working with various nonprofit environmental organizations and think tanks. Her work has appeared in the Washington Post, Politico, Wonkblog, and Wired, and she was a featured guest on Fox Business News. Mae holds a Master’s Degree from Columbia University and a Bachelor’s from The George Washington University. She enjoys biking in DC’s beautiful urban green spaces.


Pooja PatelPooja PatelManager

Pooja Patel is a Manager at Signal and leads all research and document production for Signal Outdoors. She provides comprehensive and tailored tracking and analysis for clients in the outdoor recreation and public lands space. Additionally, Pooja has strong subject matter expertise on issues related to conservation, active transportation, and land designations. She previously worked in the Texas state legislature before joining Signal. As a native Texan, Pooja enjoys hiking and wildlife photography in some of the state’s most beautiful local parks.

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