PRACTICE AREA

Signal Outdoors

At Signal, we are more than just communicators—we are true outdoor experts.

About the Practice

Signal Outdoors is the first and only practice group dedicated to outdoor policy communications and public affairs. Representing a diverse cross section of companies, coalitions, and causes, we partner with clients to shape the conversation around the future of our outdoor spaces. Our bipartisan team brings deep passion for the outdoors and decades of expertise to advise the most trusted organizations that are focused on expanding land and water conservation, recreation, and economic impact.

OUR EXPERTISE

We navigate complex policy issues

Our team is powered by passionate consultants and strategists who are just as skilled at navigating complex federal policy issues as we are navigating the backcountry of our favorite outdoor places.

We tap our team’s diverse skill sets and experience to guide our work across a wide variety of issue areas. With decades of collective experience in federal government, including in Congressional leadership offices, the U.S. House Natural Resources Committee, Environmental Protection Agency, U.S. Senate Agriculture Committee, and the Department of the Interior, combined with our established media connections across industries, we bring a bipartisan lens and deep knowledge of conservation policy to the table.

Through our expertise and reputation with government officials, NGOs, the outdoor industry, charitable foundations, and media, we provide unmatched client service and execute public affairs strategies that elevate the important work of our clients.

Our expertise is battle tested in the work we do every day for our clients. We’ve fueled the success of campaigns across a range of sectors that drive outdoor policy, including the recreation industry, charitable foundations, clean energy companies, conservation and environmental nonprofits, and agriculture coalitions.

We navigate complex public affairs challenges, boost brand identity, secure game-changing media coverage, and change policy and legislation to support the outdoors. What sets us apart is our ability to be a true strategic partner who understands what you do—and what it takes to level up and break through.

FEATURED PROJECT
Sustainable Agriculture Campaign
Signal is an active multi-year partner with a nonprofit organization on a campaign building support for sustainable farming in upcoming federal policymaking. Using compelling personal stories from a diverse array of farmers, we were able to reach, engage, and ultimately build sustainable agriculture champions.

WHAT WE DO

Areas of Focus

Public
Lands

Outdoor
Recreation

Ocean
Conservation

Fisheries
and Wildlife

Climate and
Sustainability

Agriculture
and Forestry

Clean
Energy

TEAM

Featured Members

Work with Signal Outdoors

Signal Outdoors is guided by our love of the outdoors and deep knowledge of the policies that make it possible to be outside.
Jess McCarron
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