Leading Health Care Company

The Challenge

Company needed to introduce a new health-care innovation into a competitive pharmaceutical market.

The Solution

Our team marketed the unveiling of the industry’s first patient-controlled analgesia (PCA) infusion pump by enhancing a biosimilar company’s global reputation via the creation of a distinctive website and multi-part video series.

Our highly effective media based strategy generated over 230,000 video views of material promoting widespread electronic medical record integration.


  • Communications Strategy
  • Digital Media
  • Audience Insights
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