4CollegeAthletes
![College Athlete Advocacy Initative](https://signalgroupv2.wpengine.com/wp-content/uploads/2019/10/college-athletes-2-2-e1571258096302.jpg)
4CollegeAthletes
4CollegeAthletes promotes college athletes’ rights by coordinating legal support, implementing creative advocacy campaigns, and uniting advocates with current/former athletes and influential figures to fight for fundamental fairness and meaningful reform in college sports.
![College Athlete Advocacy Initative](https://signalgroupv2.wpengine.com/wp-content/uploads/2019/10/case-study-large.png)
The Challenge
4CollegeAthletes wanted to showcase their expansive vision and drive for the rights of college athletes through a website that effectively communicates the issue of college athletes’ owning the rights to the use of their name, image, and likeness in a manner that both informs and appeals to the public, as well as highlights their position as a strong advocate for this issue.
The Solution
Signal achieved this by elevating 4CollegeAthletes brand and promoting their goals through a new website and expanding their digital influence by enlisting the audience to “join the fight”; providing the group with new recruits to support their policy goals. Signal was able to quickly respond by building a new brand and digital home for the group within a tight timeline to reach college athletic fans on opening day.
Services
- Brand and Digital Strategy
- Digital Media and Audience Engagement Development
- Design and Creative Services