Unveiling Our New Look

Signal Group

Last week, we finally took the cover off our new brand (literally).

Our evolution from McBee Strategic to SIGNAL didn’t happen overnight. It was the culmination of a two-year process that involved our acquisition by Wiley Rein LLP, the integration of our government relations, strategic communications, public affairs, and digital practices, and the growth of our staff to more than 50 team members.

Frankly, we grew into our new name.

We unveiled our new look and brand with our team last week during an early-morning team breakfast with mimosas, quiche, and way too many breakfast pastries. Together, we learned about our journey from McBee to SIGNAL, the meaning behind our new name and outlook, as well as our new mission to exist to shape the future for our clients and our world.

What’s an unveiling without an actual unveiling? Two of our newest superstar team members hopped on chairs and pulled the curtain off our new office sign as we gathered for a group pic.

The fun didn’t stop there. We spent the next couple of hours getting new business cards, updating our social and professional networks, and nibbling away at the plethora of breakfast pastries… all before getting back to work with the best clients ever.

We can’t wait to share our business cards with you, so get in touch with us.

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