Parkash Sehgal is a data-driven communications strategist who translates complex media and audience data into actionable insights for public affairs, advocacy, and mission-driven campaigns. As Manager, Analytics & Intelligence at Signal Group, he partners with internal teams, clients, and data partners to optimize cross-channel performance, strengthen reporting systems, and deliver clear, strategic guidance to senior leaders and stakeholders.
Parkash specializes in bridging quantitative analysis with communicationsstrategy, combining technical fluency with a deep understanding of how narratives move across media ecosystems. His work spans digital, earned, owned, and social media analytics, where he helps teams connect campaign goals to tactics and measurable outcomes. He brings expertise in cross-channel performance analysis, social listening, and the development of dashboards and reporting systems that make complex data accessible to diverse audiences.
Prior to joining Signal, Parkash served as a Media Analyst at the Environmental Defense Fund, where he led cross-channel communications reporting for more than 20 teams and delivered real-time insights to executive leadership during high-stakes and crisis moments. His work included audience research, narrative analysis, and advanced social listening to inform strategic campaigns across environmental and public policy issue areas. He is passionate about environmental issues, public policy, and causes that support historically underrepresented communities.
