2020 saw an acceleration in the shift towards digital advertising and away from traditional markets. Signal's Senior Content Strategist John Alex Golden discusses the effect this will have on the 2021 advertising landscape.
- Digital Strategy and Campaign Development
- Worked on Capitol Hill, the Virginia House of Delegates, and numerous federal, state, and local elections.
- Trained in hunt seat equestrian sports with an Olympic gold medalist and won numerous amateur competitions in high school.
John Alex Golden (JAG) Director of Digital Campaigns
- Digital Strategy and Campaign Development
- Worked on Capitol Hill, the Virginia House of Delegates, and numerous federal, state, and local elections.
- Trained in hunt seat equestrian sports with an Olympic gold medalist and won numerous amateur competitions in high school.
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JAG is Signal’s Director of Digital Campaigns, overseeing the planning, execution, and optimization of all digital efforts on behalf of Signal’s clients.
A northern Virginia native, JAG has worked across a variety of digital platforms for political campaigns, non-profit organizations, trade associations, and retail and entertainment businesses for over a decade. His cross-platform experience includes ushering in new programmatic technologies at major publishers, expanding social media marketing campaigns for fundraising purposes, and finding access to new and innovative data sources to target campaigns efficiently.
Beginning his career working on numerous Democratic campaigns and legislative offices, he transitioned to digital marketing after serving as Chief of Staff to a senior member of the Virginia House of Delegates and Democratic leadership, while simultaneously running a year-round grassroots campaign organization in northern Virginia. His campaign field and data experience provided a direct link to working with data-driven digital campaigns for clients, while his legislative work provided the context for crafting strong, memorable, and impactful messages for clients looking to effect change.
He has a BA in Political Science and Political Communications from James Madison University in Harrisonburg, VA. He can regularly be found at Capital One Arena downtown cheering for the 2018 Stanley Cup Champion Washington Capitals.
Insights
Senior Content Strategist John Alex Golden discusses the shift to Digital Out-of-Home advertising in 2021 and beyond.