• An avid solo traveler, Grace has spent a total of nine months traveling by herself within Asia and Europe.
  • Growing up hiking and backpacking in the mountains of Western Washington, it’s Grace’s dream to hike the Everest Base Camp trek in Nepal.
  • In her free time, she loves to garden and play her acoustic guitar.

Grace Dahl Senior Director of Analytics

  • An avid solo traveler, Grace has spent a total of nine months traveling by herself within Asia and Europe.
  • Growing up hiking and backpacking in the mountains of Western Washington, it’s Grace’s dream to hike the Everest Base Camp trek in Nepal.
  • In her free time, she loves to garden and play her acoustic guitar.

As the Senior Director of Analytics at Signal, Grace leads measurement and analytics strategy across Signal’s diverse portfolio of clients. Leveraging her years of expertise driving digital analytics strategy for fortune 500 companies, Grace guides client teams in identifying the metrics that matter and creating measurement solutions that feed into bigger picture goals.

With tenure at two global communications agencies, Grace has a wealth of experience managing digital media, performance marketing, integrated campaigns, data visualization, and more. She has worked intimately with clients across industries, with particular focus in the tech, retail, and food and beverage fields.

Grace is a graduate of the University of Washington, where she earned her BA in Business Administration from the Foster School of Business. A native of greater Seattle, Grace’s first love is the outdoors. When she’s not getting out of the city for a hiking trip, you can find her attending to her well-loved patio garden.

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