As Senior Vice President of Digital at Signal Group, Allison Kimble brings fifteen years of experience building integrated media strategies for digital advertising, social media, email, website, and rapid response programs that empower organizations to better-reach their goals.
Having spent her career working on political campaigns, building marketing and communications programs for nonprofits, and leading multi-million dollar, integrated digital, PR, and creative teams for some of the most visible brands in the United States, Allison has honed an approach to digital communications and PR that centers on data and insights to drive engagement through impactful storytelling. A natural storyteller, Allison specializes in finding creative and compelling ways to share messages, develop metrics-driven programs, and meet audiences where they are.
Prior to joining Signal, Allison was a Vice President, Digital at Weber Shandwick, advising government agencies on modernizing and optimizing their digital brands to engage and re-engage audiences. She also served as the digital lead for CDC Division of Viral Hepatitis website redesign, rebuild, and promotion that launched May 2024. As a Digital Director at Rational 360, Allison partnered with clients to reach and engage new audiences through innovative tactics, helping pinpoint targets across the digital landscape.
A proud Midwesterner, Allison hails from Minneapolis, MN and attended University of Wisconsin – Eau Claire. She can be found around Washington DC at vintage clothing pop-ups or enjoying an art museum with friends. She also enjoys running, camping, and generally playing outside with her husband, son, and bulldog.
