The Art of Strategic Silence

Person writing out a statement on a laptop.

Sometimes the smartest move in the communications playbook is to sit still and shut up. That’s not avoidance. That’s strategy. In a landscape where everyone’s racing to react, repost, and shove their statement into the discourse, silence can be the thing that actually gets noticed. Not performative silence. Not duck-and-cover silence. Real, intentional, I-know-what-we’re-doing silence.  […]