Unlocking Conservative Media: A Strategic Guide for Policy Influence
In Washington D.C.’s evolving media landscape, organizations seeking to influence federal policymakers are discovering a powerful yet underutilized channel: conservative media outlets. A new comprehensive guide from Signal Group reveals how government relations and communications professionals can strategically leverage these platforms to amplify policy messages and reach key decision-makers.
Instant Monitoring: A Competitive Advantage For Communicators Everywhere
In today’s hyper-connected, fast-paced media landscape—where critical news developments often break by tweet or announced press conference—the speed at which companies receive and act on information can make all the difference. For communicators, the ability to instantly monitor breaking news, social media scoops, and emerging, fast-moving narratives is no longer just a useful tool—it’s a […]
Rethinking Communication in a Fractured Landscape
The 2024 election didn’t just shake up politics, it redefined how we think about communication. Everyone in communications is buzzing about what this means (some are panicking more than others). The reality is few have cracked the code on how to adapt in a world that’s moving faster than ever. The shift isn’t subtle. It’s […]
Decoding the Power of Right-Wing Messaging for Strategic Communicators
We’ve heard a lot of breakdowns/dissertations/hot takes on what happened in the 2024 election. There have been countless “lessons,” some of which are intriguing while others are obviously clickbait. But there is one thing we learned this cycle that is irrefutable: In our hyper-connected media landscape, the far-right messaging ecosystem has evolved into a force […]
Navigating the New Media Landscape After the 2024 Election
As the dust settles from the 2024 election, the media landscape has transformed in ways that were once unthinkable. Traditional media’s dominance has been overshadowed by the rise of podcasts and social media platforms as primary sources of news, discussion, and information sharing. This shift brings both challenges and unique opportunities for organizations aiming to […]
What we can learn from the Naomi Osaka and French Open communication crisis
Senior Manager Aisha Dukule shares key lessons from the Tennis Tournament’s leadership public response to Naomi Osaka’s mental health issues.
Digital Conversion: How 2020 Changed the Advertising Landscape (and what to expect in 2021)
2020 saw an acceleration in the shift towards digital advertising and away from traditional markets. Signal’s Senior Content Strategist John Alex Golden discusses the effect this will have on the 2021 advertising landscape.
The Era of Integrated Data Intelligence
Public Affairs is in a revolution where data and data science are forging new tools and insights into impact and influence.
Art and Science: The Digital Opportunity for Public Lands Advocacy
The sophisticated tools of data science are merging with compelling storytelling to create powerful messages in support of public lands.
The Costs and Consequences of Disinformation
From fringe to more mainstream, companies need to actively monitor dis- and misinformation as it arrives in our social and media feeds, so there is adequate time to quickly respond.
The Age of Disinformation
There is no silver bullet to stop the rising tide of commercialized disinformation, but Signal is working with clients to help them prepare, react and stay above the water.
Twitter Just Changed Its Policy On Political Ads – Should It Change How You Use Twitter?
With Twitter banning all political advertising in the U.S., is the platform still an effective channel to build awareness and engagement?