Signal Group to Support Largest HIV Self-Testing Program in U.S. History

Signal Group

In partnership with Emory University, Signal will provide digital services to support the Together TakeMeHome project.

Signal Group is proud to be part of an Emory University-led collaborative project that has been awarded $8.3 million for the first of a five-year CDC award to implement Together TakeMeHome (TTMH), a national HIV self-testing program designed to increase awareness and diagnoses of HIV infections in the U.S.
By early 2023, TTMH will begin distributing a free HIV self-test to people who enroll through its website. TTMH addresses common barriers to testing, such as stigma, privacy concerns, cost, and lack of access to HIV clinics by offering free HIV self-tests through mail delivery. Orders will be processed through Amazon and mailed in discreet packages to all 50 states and Puerto Rico.
“At Signal, we see this partnership as a responsibility and an opportunity – a responsibility to bring our best work to an important public health project and an opportunity to help people access HIV testing,” said Robert Bole, chair of the digital practice group at Signal. “For many years our team has addressed critical public health challenges with digital programs that reach millions of Americans with information and services.”
Signal is leading the development and launch of the consumer website that will enable Americans to order and receive free HIV self-tests. Signal is a recognized leader in executing and managing complex digital platforms for public health, including AIDSVu and HepVu, and others.
Following a successful pilot program in 2020-2021, TTMH will be the largest nationwide mailed HIV self-testing program to date. Several organizations will play crucial roles in the successful implementation of the program. Building Healthy Online Communities will lead outreach and engagement with participants. NASTAD will lead public health and community engagement activities. As the sole manufacturer of FDA-approved HIV self-tests, OraSure Technologies will be responsible for the production and logistics of the HIV self-test kits, and CDC’s Let’s Stop HIV Together campaign team will lead the marketing activities.
Read more about the project here.
Signal and AIDSVu: Driving the Conversation on HIV in America
Signal has been a part of multiple successful partnerships with Emory University. For example, Signal developed and implemented a communications campaign to build AIDSVu’s standing as a leading HIV educational resource and tool.
AIDSVu is an interactive online mapping tool that visualizes the impact of the HIV epidemic on communities across the United States. The site aims to increase HIV/AIDS awareness and promote data-driven public health decision-making by providing up-to-date information for patients, educators, policymakers, healthcare workers, and activists through data releases, maps, educational resources, infographics, and blog posts.
Learn more about Signal’s work with AIDSVu here.

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