Signal AI Frame will help organizations understand and manage how they appear across LLMs and influence key audiences interacting with AI agents.
Washington, D.C., December 10, 2025 – Signal Group, an integrated, independent public affairs firm in Washington, D.C., today launched AI Frame, a new public affairs platform to help organizations understand and manage how they appear across Large Language Model (LLM) AI platforms. AI influence is the next frontier in public affairs management, and AI Frame gives organizations a strategic advantage in this new era of Generative Engine Optimization (GEO) by providing visibility into how LLMs perceive their issues. Signal’s new platform will help organizations frame their messages across AI so that they can shape narratives and manage reputations.
AI Frame comprises three core components:
“LLMs have been a black box that clients want to influence without understanding how they work,” said Grace Dahl, Vice President of Analytics and Intelligence. “AI Frame gives us the chance to see how the AI agents we interact with each day perceive organizations and their key issues so that we can shape the profile, position, and messaging for key constituencies that matter most – including elected officials and their staff, journalists, and policy stakeholders.”
AI platforms are now primary sources of information for decision-makers and influencers. Signal’s AI Frame uses proprietary language analysis to deliver insights that help you focus your communications and government relations strategies to achieve your goals. Continuous monitoring ensures that the data is up to date and provides an assessment of the impact of public affairs strategies. Without visibility or control, misinformation and outdated narratives can quickly take hold.
AI Frame will sit within Signal’s new vertical, Signal Labs, which will continue to lead the research and development of innovations in public affairs. Signal Labs will be an integral part of how the firm will service our clients in ways that keep them ahead of the curve.
Rob Bole, Head of Innovation and Strategy, added “Signal Labs is unique in our market because it is focused on innovations that upend the traditional way of conducting public affairs. AI Frame is just one example of how Labs thinks differently to put ourselves and our clients in a position to thrive in the future. It’s not enough to recognize the coming wave, you have to invest in the tools that allow you to capitalize on it and that’s what Signal Labs exists to do.”
To request a demo of AI Frame or to learn more about Signal Labs innovative public affairs products contact us at SignalLabs@signaldc.com.
For more information on Signal Group’s modern public affairs offerings, visit Signal at https://signaldc.com/ai-frame/.
About Signal Group
Signal Group offers world-class counsel in modern, data-centric public affairs. We deliver strategies and solutions driven by strategic advocacy, communications, digital and creative programs. Advising clients across the globe, including industry-leading companies, associations, CEOs, governments and non-profits, Signal offers tailored strategies for solving high-stakes challenges. Signal is a unique collection of top practitioners from key fields focused on delivering transformative outcomes for our client partners.
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Media Contact
Ari Neugeboren
aneugeboren@signaldc.com | 240-383-6015
