CASE STUDY

Tribal Affairs

Digital Targeting / Strategic Communications

Elevating the Voices of Tribal Nations

Overview & Strategy

Under the Biden Administration, multiple Tribal Nations were facing the imminent threat of the Department of the Interior (DOI) approving a slew of off-reservation casinos without consultation or consideration for impacted Tribes. These projects would have an immediate impact on nearby Tribes’ sovereignty, economic security, and wellbeing, and the Department continuously ignored their outreach.

WHAT WE DID

Campaign and digital platform strategy

Campaign websites

Targeted digital ads and billboard displays

Earned media placements and op-eds

Media trainings

Social media management

RECOGNITION

Signal Tactics

To ensure these Tribes and their concerns were heard by the DOI, we launched multiple, uniquely branded, integrated public affairs campaigns to raise awareness of this issue, targeting DOI, the White House, state governments, and local communities. By leveraging digital ad campaigns, social media, and media placements, we brought this issue under the national spotlight through creative messaging, placing mounting pressure on DOI to not approve these projects.

Results

Reaching Decisionmakers Across Multiple Channels

We successfully earned dozens of media stories around the issue of these off-reservation casino projects in the New York Times, LA Times, Sacramento Bee, Oregon Capital Chronicle, and regional and local outlets. Our targeted digital ads and earned media placements reached the highest levels of DOI and the White House, providing support for on-the-ground advocacy efforts. We also managed the development of multiple social media campaigns around this issue, earning a combined 40,000 followers across social platforms that were successfully activated to send 5,000+ letters to DOI, urging officials to not approve these controversial projects.

100+

Articles

40,000

Followers

5,000+

Letters

CASE STUDIES

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