OUR SERVICES

To influence policy and policymakers, you must lead with ultramodern solutions. Signal partners with clients to build and implement standout government relations and advocacy strategies that position clients and their policy priorities for success throughout the federal policy ecosystem.

Our team is bipartisan and bicameral with decades of experience working for leadership, committees, and personal offices of Members of Congress and presidential administrations. Through our track record of federal service and our work on behalf of clients, we maintain strong relationships on both sides of the political aisle.

Signal also possesses a deep understanding of the federal budget process and has significant experience shaping positive policy outcomes. We have succeeded in securing millions of dollars in public sector capital through the federal appropriations process and billions of dollars across the federal funding spectrum. Our success is a direct function of our understanding of the federal budgeting and appropriations processes, knowledge gained through first-hand experience, and established relationships.

Signal develops comprehensive communications strategies to advance our client’s priorities and tell their story. We start by mapping out your communications goals and identifying your audiences, learning who they trust and where they receive their information. Then we build out a strategy with effective tactics that leverage the right platforms to disseminate your message and achieve your goals.

Our plans leverage earned media, social media and digital targeting, owned content and deliverables, engagement with partners and influencers, key milestones, and planned events. We also include a timeline for activities, distribution of tasks, and key metrics for analyzing success. While our plans serve as a guide to inform our activities, we are always prepared to act quickly as issues unfold and opportunities present themselves outside of the initial timeline.

Signal has a full in-house design and creative services studio that can build out a visual message and integrate innovative and engaging creative materials into all aspects of our clients’ public presence. We create powerful branding guides, compelling video content, and polished graphic design that we can custom-fit to your needs. Our design experts create brand-tailored social media assets, printed materials, digital ads, infographics, and other collateral that influence the conversation.

Our video team has deep experience in video production including in shooting, editing, and producing compelling content from shareable social content to modern explainer videos that tell powerful, visual messages. Whether you need shortform vertical video, captioned talking head content, or splashy sizzle reels, we leverage the full spectrum of video production to produce winning content.

At Signal, we empower organizations with robust analytics and data science capabilities that drive informed decision-making and strategic growth. Leveraging advanced technologies, we offer comprehensive services tailored to meet the unique needs of each client.

We fold measurement and analytics into everything we do at Signal. From media relations and message development to digital campaigns, Signal defines and measures impact every step of the way. Our team of analysts and data scientists work with you to determine the measures that matter, structure our approach to capture meaningful data, and continuously optimize for results. We deliver research, reports, and insights that drive a holistic understanding of your campaigns, industry, and the media landscape.

Signal 500 is our proprietary data tracking platform that enables us to measure targeted audiences’ engagement across multiple digital channels. We collect digital signals as a reflection of how our audience thinks about an issue. What engages them? What interests them? What repels them? Each click, scroll or view translates back into a data model that provides actionable intelligence to inform online and offline campaigns.

Signal Labs delivers cutting-edge innovation services that empower organizations to navigate today’s complex information landscape confidently. By leveraging artificial intelligence, data-driven insights, and strategic communication expertise, we help clients anticipate trends, evaluate competing narratives, and measure their influence precisely.

Our tailored solutions enable forward-thinking organizations to maintain a competitive edge in an increasingly dynamic public affairs environment. Signal Labs is where advanced technology meets strategic communication to transform how you engage with your audiences and shape the conversation.

Signal’s full-service digital team creates and executes multichannel digital media and advertising services for our clients. Our passionately experienced staffers have crafted organic digital strategy, built branding campaigns, and executed paid advertising campaigns across agencies, publishers, candidates, elected officials on Capitol Hill, and at Fortune 100 corporations. Our digital practitioners understand good content and what gets shared online – and importantly, how to accomplish this while advancing a message.

We approach each digital campaign with a fresh perspective that drives strategy, message, and platform development based on the expectations of those who most impact outcomes. We have planned, developed, and executed over 320 print, radio, social, video, and digital display campaigns and have produced thousands of digital ads over the last three years targeting voters, influencers, and stakeholders. Our in-house studio produces multi-channel marketing for everything from videos, commercials, podcasts, and dynamic display ads. In addition, our media planners and buyers monitor our campaigns daily to guarantee we are maximizing our engagement with target audiences at a reasonable price.