Signal Group Provides a Window Into Liberal News, Influence Through Detailed Media Map
Most Washington professionals can name a few progressive outlets or podcasts. Almost none of them can tell you how the ecosystem actually fits together, where the fault lines are, or which voices are gaining influence heading into 2028. The liberal media landscape is sprawling, fast-moving, and increasingly shaping the policy debates and candidate strategies that […]
The Most Confident Doctor in America Has Never Seen a Patient
Clinical judgment is something only various medical degrees can provide. When we go to doctors and ask for their advice, we’re putting faith in the value of their education and the keen discernment that comes with it. And we know it works—the rise of shows like The Pitt (and, of course, Grey’s Anatomy) reminds us […]
Signal Group Announces 10 Staff Promotions to Begin 2026, Including New Managing Directors
Scott Lusk and Jess McCarron rise to Managing Director after several years of success at the firm Washington, D.C., January 15, 2026 – Signal Group, an integrated, independent public affairs firm in Washington, D.C., today announced the promotion of 10 staffers, a reflection of the firm’s continued growth, modern service offerings, and commitment to supporting and advancing talent from within. The promotions include executives Scott Lusk and Jess McCarron as Signal’s new Managing Directors, Kathleen Van De Wille to Senior Vice President […]
2026 Combined Congressional Calendar
In Washington D.C.’s evolving media landscape, organizations seeking to influence federal policymakers are discovering a powerful yet underutilized channel: conservative media outlets. A new comprehensive guide from Signal Group reveals how government relations and communications professionals can strategically leverage these platforms to amplify policy messages and reach key decision-makers.
Signal Group Launches ‘AI Frame’: A Digital Intelligence Platform to Shape Narratives and Manage Reputations Across AI
Signal AI Frame will help organizations understand and manage how they appear across LLMs and influence key audiences interacting with AI agents. Washington, D.C., December 10, 2025 – Signal Group, an integrated, independent public affairs firm in Washington, D.C., today launched AI Frame, a new public affairs platform to help organizations understand and manage how they […]
Signal Group Bolsters Public Affairs Leadership with Addition of Senior Capitol Hill Strategist
Sarah Feldman was most recently Communications Director and Senior Advisor for U.S. Senator Jon Tester Washington, D.C., November 21, 2025 – Signal Group, an integrated, independent public affairs firm in Washington, D.C., today announced the hiring of Sarah Feldman as Senior Vice President, an addition that will bolster the firm’s bipartisan evolving public affairs practice. Sarah joins Signal after more than a decade in senior high-stakes communications roles on Capitol Hill, including serving as a trusted communications advisor and counselor to three […]
The Baseframe for Trust
Every message begins with an unspoken question: Will you keep me safe? It’s the quiet, audience-generated filter behind every campaign, press release, and policy rollout. Before people process logic, before they consider values or vision, they assess safety. Not just physical safety, but the emotional and social kind that tells them whether they can trust what they’re hearing. Whether this source will […]
Unlocking Conservative Media: A Strategic Guide for Policy Influence
In Washington D.C.’s evolving media landscape, organizations seeking to influence federal policymakers are discovering a powerful yet underutilized channel: conservative media outlets. A new comprehensive guide from Signal Group reveals how government relations and communications professionals can strategically leverage these platforms to amplify policy messages and reach key decision-makers.
The Art of Strategic Silence
Sometimes the smartest move in the communications playbook is to sit still and shut up. That’s not avoidance. That’s strategy. In a landscape where everyone’s racing to react, repost, and shove their statement into the discourse, silence can be the thing that actually gets noticed. Not performative silence. Not duck-and-cover silence. Real, intentional, I-know-what-we’re-doing silence. […]
Connect the “Why” to the “What”: The Secret to Public Affairs That Resonates
With increasing political scrutiny, rapid media cycles, and public skepticism, organizations can no longer afford to sit on the sidelines of the policy conversation. By strategically executing public affairs, companies can shape narratives, shift public perception, and lay the foundation for meaningful policy outcomes.
Instant Monitoring: A Competitive Advantage For Communicators Everywhere
In today’s hyper-connected, fast-paced media landscape—where critical news developments often break by tweet or announced press conference—the speed at which companies receive and act on information can make all the difference. For communicators, the ability to instantly monitor breaking news, social media scoops, and emerging, fast-moving narratives is no longer just a useful tool—it’s a […]
Communicating About Tariffs: The Medical Device Industry
Potential tariffs could impact the medical device industry, which relies on components sourced from other countries. This is a critical time to secure exemptions from these potential policies, and the medical device industry has an opportunity to do so by educating and influencing key decision-makers and stakeholders. Educating and Amplifying the Significance of Medical Devices […]