Liberal Media Outlets + Personalities
Signal Group developed the Liberal Media Map as a starting point for understanding – and potentially engaging with – the ecosystem. This map highlights key publications, podcasts, and influencers shaping the media ecosystem that informs left-of-center American political thought. For each outlet, we identify leading voices and provide high-level analysis of their content and influence. We also cover key podcasts and social […]
Baseframe Theory
Baseframe Theory meets the audience where they are. Most messages aren’t failing because the content is wrong. They’re failing because they start in the wrong place. Audiences today are overloaded, skeptical, and scared. You cannot persuade someone who hasn’t been stabilized first. Baseframe Theory is the system Signal built to solve that sequencing problem and […]