Baseframe Theory
Baseframe Theory meets the audience where they are. Most messages aren’t failing because the content is wrong. They’re failing because they start in the wrong place. Audiences today are overloaded, skeptical, and scared. You cannot persuade someone who hasn’t been stabilized first. Baseframe Theory is the system Signal built to solve that sequencing problem and […]
The New Advocacy Playbook
What to Do When Washington Stops Caring About Facts, Process, and You Traditional advocacy tools were built for a different political era. They worked when lawmakers valued expertise, when institutional credibility mattered, and when building broad consensus was seen as strength. Today, many elected officials are rewarded for rejecting these norms, not following them. Congress […]
The Right Narrative Playbook
Why Right-Wing Messaging Wins (and What You Can Do About It) Right-wing narratives dominate the current political environment not because they’re factually superior, but because they connect emotionally. Traditional institutional messaging focuses on credentials, data, and policy details. MAGA messaging focuses on fear, identity, and survival. This gap matters for any organization trying to reach […]