Liberal Media Outlets + Personalities
Signal Group developed the Liberal Media Map as a starting point for understanding – and potentially engaging with – the ecosystem. This map highlights key publications, podcasts, and influencers shaping the media ecosystem that informs left-of-center American political thought. For each outlet, we identify leading voices and provide high-level analysis of their content and influence. We also cover key podcasts and social media influencers […]
Baseframe Theory
Baseframe Theory meets the audience where they are. Most messages aren’t failing because the content is wrong. They’re failing because they start in the wrong place. Audiences today are overloaded, skeptical, and scared. You cannot persuade someone who hasn’t been stabilized first. Baseframe Theory is the system Signal built to solve that sequencing problem and […]
The Right Narrative Playbook
Why Right-Wing Messaging Wins (and What You Can Do About It) Right-wing narratives dominate the current political environment not because they’re factually superior, but because they connect emotionally. Traditional institutional messaging focuses on credentials, data, and policy details. MAGA messaging focuses on fear, identity, and survival. This gap matters for any organization trying to reach […]