CASE STUDY

Renewable Energy – Event Planning

Strategic Communications

Solar Manufacturer’s Event with Federal Officials Drives National Coverage and Engagement

Overview & Strategy

A leading solar technology company held a groundbreaking ceremony in Albuquerque, New Mexico, with senior federal and local officials and industry leaders in attendance. Signal developed and executed a high-profile media strategy, resulting in coverage across social, national, local, and trade outlets. The event highlighted the company’s manufacturing expansion, supporting clean energy job creation, strengthening the domestic supply chain, and aligning with federal energy initiatives.

WHAT WE DID

Event media strategy and logistics planning

Targeted press outreach and embargoed briefings

Photography and videography coordination

Social media strategy and executive LinkedIn content

Real-time media monitoring and coverage alerts

Post-event media analysis and engagement metrics

RECOGNITION

Signal Tactics

Signal executed a comprehensive media strategy to maximize coverage and engagement. This included event planning, targeted media outreach, executive media training, and coordination of photography, videography, and social content. Local reporters attended the event while select national reporters were briefed in advance, generating strategic coverage. Signal also prepared executive LinkedIn posts and leveraged attendee content, resulting in strong engagement and amplified reach across industry networks.

Results

Strategic Media Approach Drives National Coverage and Social Growth

Signal’s efforts secured nearly two dozen stories across local, trade, and national publications. On LinkedIn, engagement surged 344%, with nearly a 200% increase in interactions. On X, mentions grew by more than 1,000%, and engagement on related tweets rose 8,500%. LinkedIn proved the most effective platform, with partners across industry, government, and associations sharing photos, videos, and articles. The U.S. Department of Energy further amplified visibility by posting a well-performing video featuring key speakers and a behind-the-scenes look at the facility.

media placements across local, trade, and national publications

344%

increase in LinkedIn engagement

200%

increase in LinkedIn mentions

CASE STUDIES

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