CASE STUDY

Media Relations and Public Affairs

Public Affairs & Government Relations

A Top-Tier, Earned Print and Broadcast Media Relations Campaign

Overview & Strategy

In 2024–2025, Signal partnered with former Commerce Department and U.S. Trade Representative officials at a Washington, D.C. law firm to lead earned media and strategic messaging efforts. The goal: advance business development and reputation by positioning them as trusted experts on international trade—covering tariffs, export controls, supply chains, and trade policy. Signal secured high-impact print and broadcast opportunities, shaping narratives that elevated their visibility across national, Beltway, and conservative media.

WHAT WE DID

Pitching wins in top-tier print and broadcast media

Reporter and producer background memos

Messaging documents and media win recaps

Social media amplification toolkits

Analytics and strategy reports on media performance

RECOGNITION

Signal Tactics

Signal led a proactive media campaign across key international trade issues—leveraging news cycles, milestones, and strong reporter relationships to secure coverage in The New York Times, Wall Street Journal, Washington Post, POLITICO, Axios, and Fox News. Simultaneously, our team built lasting connections with TV producers and bookers, earning recurring live appearances on CNN, CNBC, Fox News, Bloomberg TV, and BBC. Each opportunity was supported by tailored messaging and media prep, ensuring principals delivered the right narratives to key audiences. Signal also developed LinkedIn toolkits to amplify earned media and strengthen professional visibility.

Results

Hundreds of Top-Tier Media Wins

Throughout the campaign, Signal secured 100+ print and 25+ broadcast placements across leading outlets, with front-page features and primetime appearances on Squawk Box, Fox & Friends, CNN Newsroom, Meet the Press, and Balance of Power. Several interviews drew over 100,000 YouTube views and hundreds of thousands of live viewers. This visibility directly drove business growth—leading to new clients, speaking engagements, and high-profile invitations. Notably, recurring CNBC appearances prompted a major U.S. automaker to retain the principals for tariff guidance, sparking additional industry referrals.

Broadcast TV Hits

100

Print Hits

500,000

Total YouTube Views

CASE STUDIES

Related Work

Renewable Energy – Event Planning

Media Relations and Public Affairs

Tribal Affairs Case Study

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Public Diplomacy Case Study

Sustainable Agriculture Campaign

Signal worked with a nonprofit over 24 months to build public support for sustainable agriculture through storytelling, video, and a multi-channel digital campaign focused in states like Iowa, Georgia, and Arkansas, engaging over 12 million people and more than 350,000 direct interactions. Their strategy used a funnel model—quizzes, repeat site visits, social interaction—to identify and cultivate individuals willing to become advocates, and they’re building a base of over 3,000 in key federal districts ready to push for policy changes.