AIDSVu is an interactive online mapping tool that visualizes the impact of the HIV epidemic on communities across the United States to increase disease awareness and promote data-driven public health decision-making.
AIDSVu needed to quadruple the amount of data and visualizations it featured on the platform over the course of one-year to provide advocates, health departments, and researchers with the resources and tools they need to implement effective programmatic interventions.
But with the current interface effectively out of room, AIDSVu needed to rethink how to present this critical information in an easy-to-use way while ensuring the capability to add more features in the future was there.
Signal conducted extensive user research with key audiences to understand how they currently used the platform and what their pain points were. Based on feedback, Signal implemented a redesign that resulted in room for the additional data (and more), as well as provided an enhanced and more intuitive tool for users.
In-depth audience research and smart design resulted in an uptick in the quality of visits following the launch, facilitating deeper interactions from users. When compared to the previous year, time on site was 75% higher and the number of pages users engaged with in one session increased by 24%.
- Experience Design
- User Research and User Interface Design
- Information Architecture
- Web and Platform Development