CASE STUDY

Public Diplomacy Case Study

Public Affairs & Government Relations /
Signal Labs /
Strategic Communications

Signal Group Helps 20 Foreign Embassies Navigate Trump-Era Media Shifts

Overview & Strategy

In 2025, Signal Group launched a specialized training and strategic advisory program for foreign embassies in Washington, D.C., focused on navigating the new media and political ecosystem under the Trump administration. With the rapid shift toward right-wing media dominance and MAGA-aligned policymaking, embassies needed tailored guidance to engage effectively with U.S. stakeholders, avoid political pitfalls, and protect bilateral relationships in a volatile environment.

WHAT WE DID

Private workshops on U.S. right-wing media dynamics and influence mapping

Strategic message reframing aligned to five dominant right-wing narratives

Stakeholder-specific messaging for engagement with Congress and media

Embassy media training for conservative outlets

Risk assessment and crisis communication planning

RECOGNITION

Signal Tactics

Signal provided embassies with private training sessions and strategic frameworks specifically designed for the current American political landscape. Our approach combined media ecosystem analysis, right-wing messaging adaptation, and stakeholder engagement planning. The trainings helped embassies understand how narratives move through conservative media, how to frame traditional diplomatic priorities in ways that resonate with the new political base, and how to anticipate reputational risks.

Results

Signal Trains 300+ Diplomats to Navigate U.S. Political Shifts

Signal presented to nearly 300 people from more than 20 foreign embassies and diplomatic missions. Additionally, Signal’s work has helped embassies recalibrate their U.S. engagement strategies for maximum effectiveness under the new administration. Signal’s advisory support led to multiple entities adjusting their messaging strategies to align with the new political realities in Washington and offset partisan attacks from the new right. Signal continues to provide services to clients operating in and around the diplomatic space.

300

Attendees

Embassies and Diplomatic Missions

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