The New Advocacy Playbook
What to Do When Washington Stops Caring About Facts, Process, and You Traditional advocacy tools were built for a different political era. They worked when lawmakers valued expertise, when institutional credibility mattered, and when building broad consensus was seen as strength. Today, many elected officials are rewarded for rejecting these norms, not following them. Congress […]
The Right Narrative Playbook
Why Right-Wing Messaging Wins (and What You Can Do About It) Right-wing narratives dominate the current political environment not because they’re factually superior, but because they connect emotionally. Traditional institutional messaging focuses on credentials, data, and policy details. MAGA messaging focuses on fear, identity, and survival. This gap matters for any organization trying to reach […]
The Baseframe for Trust
Every message begins with an unspoken question: Will you keep me safe? It’s the quiet, audience-generated filter behind every campaign, press release, and policy rollout. Before people process logic, before they consider values or vision, they assess safety. Not just physical safety, but the emotional and social kind that tells them whether they can trust what they’re hearing. Whether this source will […]
The Art of Strategic Silence
Sometimes the smartest move in the communications playbook is to sit still and shut up. That’s not avoidance. That’s strategy. In a landscape where everyone’s racing to react, repost, and shove their statement into the discourse, silence can be the thing that actually gets noticed. Not performative silence. Not duck-and-cover silence. Real, intentional, I-know-what-we’re-doing silence. […]
Decoding the Power of Right-Wing Messaging for Strategic Communicators
We’ve heard a lot of breakdowns/dissertations/hot takes on what happened in the 2024 election. There have been countless “lessons,” some of which are intriguing while others are obviously clickbait. But there is one thing we learned this cycle that is irrefutable: In our hyper-connected media landscape, the far-right messaging ecosystem has evolved into a force […]
Navigating the New Media Landscape After the 2024 Election
As the dust settles from the 2024 election, the media landscape has transformed in ways that were once unthinkable. Traditional media’s dominance has been overshadowed by the rise of podcasts and social media platforms as primary sources of news, discussion, and information sharing. This shift brings both challenges and unique opportunities for organizations aiming to […]