Michelle Baker


With more than 20 years of healthcare communications and public affairs experience, Michelle advises pharmaceutical companies, health systems, nonprofits, and government agencies on communications strategies and campaigns on complex policy, brand, and social issues.

Michelle’s expertise includes many of today’s most pressing health issues, including social determinants of health, cancer, addiction, mental health, cardiovascular disease, maternal, infant and child health, telehealth and medtech.  She helps to forge alliances between nontraditional partners to help address healthcare disparities and engage at-risk patient populations in new ways.

Michelle leads major hospital and health system communications work. She has worked with Kaiser Permanente, Johns Hopkins Medicine and the Centers for Medicare & Medicaid (CMS) where she led a hospital safety communications program in more than 3,000 hospitals nationwide. She also launched national health and safety campaigns for a range of pharmaceutical and government clients.

Prior to joining Signal, Michelle led the health practice at Weber Shandwick/Powell Tate, worked at Inventiv/Chandler Chicco Agency and Ogilvy Public Relations Worldwide, and was an independent consultant. A Tulane University graduate with a Master’s degree in Journalism from The University of Texas at Austin, Michelle has provided pro bono work to promote disability-inclusive work environments, support hurricane disaster communications, and foster artistic expression in aging patients with dementia.